Not a week goes by without insightful research into sustainability issues that slowly edge us all towards becoming more responsible citizens, and indeed businesses.
But whilst there has been much debate about this topic in the wider travel space, for some reason there’s never been anything specifically focused around the B2B side of travel?
With this in mind we did our own research and it gives me great pleasure to announce the launch of the Belvera B2B travel sustainability report 2021: download your copy here.
Unfortunately, it does not give me great pleasure to announce the results. Just like many reports that have come before it, this one shows that B2B travel is performing woefully when it comes to embracing sustainability.
Whilst a few years ago this might not have been a surprise, given recently trends for the wider public to take this seriously it does seems both concerning and, frankly, embarrassing.
The moment when B2B travel CEOs could confidently say ‘that’s just a B2C thing’ has now long since passed.
Therefore we hope this report and its recommendations drives your B2B travel company to up its sustainability game, something our grandchildren will benefit from whether right now you are a leader or a laggard.
Over the coming years we hope to repeat this report to measure progress and shortly, as an interim step, we will publish some research on how many of the companies on the Belvera B2B travel map have either a female or visible ethnic minority CEO or Chairman.
Producing this research over the last few months has been an enormous effort and it could not have come to fruition without significant contributions from many people.
In particular we would we like to extend our gratitude to:
- S. Amirtha Priya for conducting all of the painstaking research by looking at and evaluating all these websites
- Glight Marketing for the design layout and creative input
- Teresa Laso from Attitude//
- Clare Jenkinson from ABTA
- Laura Garrido from ético
- Víctor Monzón from Bioscore Sustainability
- The sustainability and communications teams at Hotelbeds and Amadeus for their collaboration on the case studies
Teamwork is the answer to solving any and every problem, so please contact me now to share your experience and see how we can collaborate to make B2B travel more sustainable.
Roman Townsend, Managing Director, Belvera Partners