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Fueled by pop culture, sports, and social media, travelers are increasingly picking the experience first and then letting that dictate the destination. 

Not everyone should be the spokesperson. But more people can do it than they think, especially with preparation and training. 

ITB is a generalist travel trade show on a massive scale: tourism boards, airlines, hotel groups, cruise, operators, destinations, and every flavour of travel supplier you can think of.

Women lead more through coaching and empathy. We understand people at a people level, we encourage them, lead them by setting example, and we grow together with them.

One of the most valuable skills a spokesperson can develop is translation: explaining sophisticated ideas in language that remains precise but accessible. This does not mean oversimplifying. It means focusing on outcomes rather than mechanics.

Belvera leveraged its network of over 1,000 travel media contacts to ensure Mabrian’s proprietary data was featured in key reports, articles, and industry trend pieces. By consistently providing valuable insights to journalists, analysts, and decision-makers, Mabrian became a go-to source for travel intelligence.

As a remote-first business, the team spans continents but shares a strong common purpose: serving travel tech companies with insight, precision, and integrity.

At Belvera, we work on the message, get people on stage, book media time, and build content around the event.

Even the best product goes unnoticed if no one knows it exists. At Belvera, we help B2B brands get seen, get understood, and get traction.

The area with the highest amount of female leaders was lobby groups with 36%, whilst the worst performing was car rental with only 10%