“If you want to gain visibility and increase understanding about your services in the market – not just for the sake of it, but for driving real sales – Belvera is the right partner.” Carlos Cendra, Partner & Chief Marketing & Communication Officer at Mabrian Technologies
The Challenge: Expanding Beyond Spain
Mabrian, the global travel intelligence and destination strategy partner, had built a strong reputation in Spain. However, outside their home market, their brand recognition was limited before Belvera started working with them in early 2021.
To position themselves as global leaders in travel intelligence, they needed to increase visibility in key international markets and establish credibility through top-tier media and speaking slots at industry events.
They turned to Belvera Partners due to its specific focus on B2B TravelTech, as well as its deep industry expertise, unparalleled media connections, and ability to operate on a global scale.
The Solution: A Strategic Thought Leadership Approach
To expand Mabrian’s international presence, Belvera Partners executed a strategy built on three key pillars:
1. Industry Speaking Engagements
Belvera secured high-profile speaking slots for Mabrian at leading travel and tourism events, ensuring they were recognized as thought leaders in the industry. These opportunities allowed Mabrian to showcase their expertise, connect with decision-makers, and reinforce their position as a trusted voice in travel intelligence.
“One of the great things about working with Belvera is getting opportunities to speak on panels and at events. This is key for us to demonstrate the value we bring to the travel and tourism industry with our travel intelligence services.”
2. Global Media Outreach
To build credibility and reach decision-makers worldwide, Belvera developed a media strategy that placed Mabrian’s insights in top-tier publications. By positioning Mabrian as a go-to source for data-driven travel trends, they secured thought leadership articles and interviews in industry-leading outlets.
Featured in: Skift, Phocuswire, Forbes, Travolution.
“They really understand what they do, and this is something really important in our business. They specialize in B2B travel technology, which is a very specific segment, and it’s crucial that they understand who you are and who you should be connecting with.”
Carlos Cendra, Partner & Chief Marketing & Communication Officer at Mabrian Technologies
3. Data-Driven Insights & Trend Reports
Belvera leveraged its network of over 1,000 travel media contacts to ensure Mabrian’s proprietary data was featured in key reports, articles, and industry trend pieces. By consistently providing valuable insights to journalists, analysts, and decision-makers, Mabrian became a go-to source for travel intelligence.
Online mentions increased fourfold (X4) from 889 (2021) to 3,253 (2024).
4. Social Media & Digital Presence
Belvera also provided content strategy and ideation for LinkedIn and Twitter (now X), reinforcing Mabrian’s online presence with authoritative, data-backed insights. This helped establish a solid and trustworthy digital footprint in the global travel industry.
The Results: From Local to Global Recognition
Through strategic PR initiatives, Mabrian transformed from a Spain-based player to a globally recognized brand in travel intelligence.
- Global media recognition: featured in major international publications, supporting brand credibility.
- Industry influence: secured speaking engagements that reinforced thought leadership.
- Business growth: increased visibility directly led to new industry connections and business opportunities.
“Our business is growing thanks to the work of Belvera. I think we were actually the first client of the company, and we are so happy. For us, it’s the perfect partner to help achieve our objective: gaining awareness in the market and having a presence in the media.” Carlos Cendra, Partner & Chief Marketing & Communication Officer at Mabrian Technologies
Why Belvera?
Belvera Partners is the only global PR firm exclusively focused on B2B TravelTech companies. We help innovative businesses tell their stories to worldwide audiences, facilitating growth, scaling, and successful exits.
Want to Elevate Your Brand’s Global Presence?
At Belvera Partners, we specialize in positioning TravelTech companies for international success. Let’s talk about how we can help your business grow.
“If you want to gain awareness and increase contacts in the market, not just for branding, but for business, Belvera is the right partner.”
Carlos Cendra, Partner & Chief Marketing & Communication Officer at Mabrian Technologies
