The B2B TravelTech ecosystem is vast, fragmented, and constantly evolving. Even experienced operators can struggle to answer basic questions quickly:
- Where do we fit in the ecosystem?
- Who are the key players in adjacent categories?
- What connects aviation, hospitality, payments, distribution, and experience tech?
- Which platforms matter most right now?
The Belvera TravelTech Map was built to solve exactly that.
Below is a practical Q&A that explains what the map is, how it works, and how TravelTech founders, comms teams, investors, and operators can use it.
What is the Belvera TravelTech Map?
The Belvera TravelTech Map is a metro-style visual guide to the B2B TravelTech ecosystem.
It organises key segments of TravelTech into “lines” (major areas of the industry), and “stops” (notable companies, organisations, and influential industry figures). The result is a single-page overview that makes it easier to understand the market structure and the relationships between its parts.
Why did Belvera create it?
Because TravelTech is complex, and most people experience it in silos.
Many companies identify as “hospitality tech” or “aviation tech” or “short-term rental tech,” but the reality is that these categories overlap and depend on each other. Distribution, payments, identity, data, operations, and guest experience touch nearly every corner of the industry.
The map helps people step back and see the bigger picture.
What do the “lines” represent?
Each line represents a distinct part of the TravelTech ecosystem, the types of verticals and functional areas that industry professionals already recognise.
Examples include major industry segments (like aviation) and key ecosystem layers (like investors and media).
The map’s structure makes it easier to understand how categories relate, where companies cluster, and where the ecosystem is most interconnected.
What do the “stops” represent?
Stops represent key “nodes” in the ecosystem: companies, organisations, events, institutions, and individuals that Belvera believes matter within that category.
Some stops are huge, obvious market leaders. Others are included because they are particularly visible, influential, or fast-moving in their niche.
Do the crossover stations have meaning?
Yes, this is an important detail.
Where two lines intersect, the crossover stop is chosen because it genuinely bridges both areas. In other words, the intersection is intentional: it represents an organisation, event, platform, or figure that connects those two parts of the industry in a meaningful way.
This is one reason the map is more than a “logo cloud.” It’s designed to show relationships, not just categories.
How many “stops” are on the map?
Roughly 500+ stops (and changing), depending on how you count them.
Not all stops are companies, some are individuals, institutions, media entities, or ecosystem builders, but the intent remains the same: represent the most important players across the B2B TravelTech landscape.
Who is the map for?
The map is useful for anyone who needs a clearer view of TravelTech quickly, including:
- Founders: to sharpen positioning, identify partners, and understand adjacent categories
- Comms and marketing teams: to find narrative angles, media adjacencies, and ecosystem context
- Investors: to scan categories and identify clusters and market structure
- Operators and product teams: to map integrations, workflow touchpoints, and ecosystem dependencies
- New joiners: to get up to speed on “who’s who” across TravelTech
How do people use it in practice?
Here are common real-world applications:
- Onboarding and training: helping new team members understand the ecosystem faster
- Job search and career mapping: identifying relevant companies across the market
- Partner shortlisting: seeing category options quickly and spotting adjacent providers
- Ecosystem education: supporting internal learning and external training programmes
- Business development: as a conversation starter and credibility marker in meetings and events
How often is it updated?
Updates happen regularly.
Some changes happen as soon as they’re noticed (for example, mergers, rebrands, major ecosystem shifts). Broader refreshes tend to happen every few months to keep the map current as the market evolves.
How does Belvera decide who gets included?
The TravelTech ecosystem contains thousands of companies. The map can’t include everyone so inclusion is selective.
In general, Belvera prioritises two groups:
1) Major market leaders
If a company is clearly a large, established player with significant footprint and relevance, it’s typically a straightforward inclusion.
2) “Movers and shakers”
Smaller companies tend to be included when they are visibly building momentum, for example:
Actively speaking and showing up across the conference circuit
Being quoted in the media or generating consistent press interest
Raising funding or demonstrating clear market traction
Creating noticeable industry buzz and credibility
The goal is for the map to remain useful, curated, and signal-driven but not exhaustive.
How do I get on the map?
If you believe your company should be considered, you can reach out with a clear case for inclusion.
The strongest requests typically include:
- What category you belong to and why it matters
- What traction you’ve achieved (growth, funding, clients, footprint)
- what visibility signals exist (press, speaking slots, awards, notable partnerships)
- Why your inclusion improves the map’s accuracy and usefulness
A simple “we exist in this category” usually isn’t enough, but a clear, credible case often is.
Does Belvera notify companies when they’re added?
No, not proactively.
Given the scale of the ecosystem and how often it evolves, notifying every included company isn’t practical. The best approach is to download the latest version periodically and check.
Where can I download the map?
The latest version is available via the Belvera Partners website in the Resources section, and you also can see our Managing Director Roman Townsend talk about it in this LinkedIn Live.
