This April 1st we are launching our latest research report. This time we are looking at how smell is soon going to play a key role in the digital marketing of travel.
Yes, that’s right: technology is coming into existence that allows the transmission of smells over the internet.
That means you now need to think about what your online experience could smell like to potential travellers. Your travel brand needs an online smell in the same way a physical retail outlet might have one.
But it also means that travel shoppers will want to be able to know what the travel product itself smells like: the plane, the rooms, the food, the beach, and the destination in general — and will begin to use ’smell filters’ to search for smells they want.
Have you the right technology in place? How much of a game-changer will this be? Find out more in this video.
Don’t be a ‘fool’ today and watch right to the very end (hint hint). And remember to come to us if you want creative travel technology content that really gets people talking.